My Resume

OBJECTIVE:

To obtain a management position in a Global company.

SUMMARY OF QUALIFICATIONS
* Bilingual in Spanish-English
* Project management skills and the ability to multi-task across projects and products
* Motivated ,creative with the ability to self-manage
* 8 years experience in corporate, agency and nonprofit marketing & communication strategic branding
* Experience and success working with TV, radio, print and online web 2.0 media
* Strong communication and coaching skills, global communication and travel, multicultural business skill set

EDUCATION
Santa Maria University – Caracas, Venezuela (Top 10 Rated University in country)
B.A. Mass Media (Social Communications) Corporate Communications & Event Specialization, 2005
Golden Gate Language Schools – Campbell, CA, Intensive English Program – Global Business, 2006

PROFESSIONAL EXPERIENCE

Dnocheflyers.com 02/2007- Present

Hispanic Marketing Campaigns Consultant
Hispanic Copywriting-Copy Editing
Hispanic Sales strategy developer
Hispanic media planner and adviser

Marketing Consultant (Contract)
PayPal-EBay, San Jose, CA 07/2007- 10/2007 http://www.paypal.com/
Designed a platform to enable market opportunities, penetration, and growth in Latin America and emerging markets.
Identified market opportunities and sales leads in Latin American markets and designed a media mix including different marketing efforts to reach potential U.S. Hispanics, Mexicans, and Brazilian users.
Selected list of merchants to implement co-marketing opportunities to increase international users.
Provided strategic media plan and key messages to reach the target segment via online marketing.
Delivered creative ideas to find new channels to approach target audience.
Translated marketing data from Spanish to English and from Portuguese to English.
Collaborated with team in corporate events and brand marketing strategies to achieve international target audience .
Reviewed Spanish version of PayPal website and submitted recommendations for a more user-friendly and culturally inclusive website.
Provided sales operations strategy to target most important markets in LATAM.


Marketing and P.R. Division Manager 01/2005 - 03/2006
Venmedios C.A, Caracas, Venezuela http://www.venmedios.com/
Strategic Information Technologies and Marketing Communications consulting agency
Worldwide clients: HBO Latin American Channels, MMC Automobiles, IBM, Latin World Music Records, EMI Music Records, Movistar, Direct TV, Roche, and City Bank.
Selected by managers to spearhead new Marketing and P.R. Division to address new company growth.
Managed team of 25 employees and delegated tasks in new business development, marketing and P.R.
Created monthly and annual publicity reports for 10 major clients; wrote and edited articles for target media.
Acted as consultant in direct marketing and public relations planning for 15 clients from 5 different industries; counseled 5 clients specifically on corporate image and brand management.
Organized customized monthly marketing activities’ schedules for clients and assigned teams to achieve plan objectives.
Advised and served as primary contact for major clients in PR campaigns, promotional events, and integrated Marketing Communication.
Arranged press coverage for all clients, designed press kits, created advertising brochures and campaigns.
Managed budget from $10K to $ 500K for all related client events, managed staff, and delegated responsibilities for special assignments.
Supervised team operations to capitalize monthly media coverage in top radios, newspapers and TV shows
§ Contributed to on-going design and improvement of implementation methodology.
Communicated proactively with internal and external client teams to ensure timely delivery of assigned tasks.
Collaborated with sales group to discover additional service opportunities within each client relationship.
Served as a liaison between clients and agencies concerning media and communications technology issues

Media Director 03/2003 – 01/2005
Intermedios Show Design, Caracas, Venezuela http://www.isd.com.ve/
Events, Public Relations & Promotions Agency
Worldwide Clients: L’Oreal, E! Entertainment, BMW, Akzo Novel, Garnier Fructis, Fox Channel, Universal Channel, National Geographic Channel, Glasgow, Sony BMG Records and Converse
Designed integrated communications campaigns for major clients (PR, Marketing, Communications)
Contributed to development and delivery of business sales; conducted presentations to and communicated with principal customers (i.e., Marketing Vice Presidents of customer companies).
Reviewed strategy and oversaw implementation of strategic plans.
Hired staff for P.R. and Events department, supervised and developed staff to address client needs.
Served as media buyer and adviser, placed ads, and set orders.
Researched client needs and designed strategic media plans to present to current and potential clients.
Coordinated regular meetings with team to brainstorm innovative Marketing Communication strategies for each client.
Identified potential partnerships/sponsors to facilitate promotion efforts, set up media tours and press conferences.
Developed new concepts and created slogans for musicians, brands, institutions, and companies.

Marketing & Communications Analyst - Coordinator 01/2000 – 03/2003
Union Radio, Caracas Venezuela http://www.unionradio.net/
Broadcasting group managing 4 main radio stations and 1 TV channel in Venezuela
Wrote various company-wide and departmental communications, including company bulletin
Composed, distributed and edited business and community press releases and media alerts; coordinated events
Communicated directly with press for media requests for interviews, information, fact-checking and photographs
Provided advertising and marketing in-house agency creative support as ad copywriter and concept designer

JOURNALISM & WRITING EXPERIENCE
Freelance news and feature writing (3 years): Reporte Journal of Economy and Gente In Magazine
News Copywriter and On Air talent (2 years): News Center Union Radio
Freelance Voice-over Talent (3 years): Puma TV
Freelance (4 years): Radio DJ 92.9 FM

VOLUNTEER EXPERIENCE

Marketing and Communication Manager 04/2006 – 07/2007
Dnoche.com, Miami, Florida (Entertainment website portal that promotes night life, night clubs and shows in Miami, Orlando, Charlotte, Madrid, Caracas & Puerto Rico)
Managed staff for events and special productions.
Executed P.R. Hispanics campaigns and created concepts for events
Designed internet marketing materials, developed website content and on-line product support
Wrote proposals and presentations for sponsors and clients
Sales and customer service supported. 90% Communication improved between departments and clients.


Behrens Consulting Group
http://www.bcg1.com/
Hispanic marketing and publications consultant.


Alasreiki.com
PR & Media Manager

TECHNICAL SKILLS:
Mac & MS Office Suite, Publisher, QuickBooks, Smart FTP, PHPNuke, Fox Import/Export Software

LANGUAGE SKILLS
Spanish-Native Fluency, English-Fluent, Portuguese-Basic, French-Basic